Technical services with commercial focus
I combine full-stack development with practical marketing experience to build websites and digital platforms that are technically strong, commercially useful, and easy to maintain.
Technical expertise:
As a senior full-stack developer, I work across the full web stack, from back-end architecture and integrations to front-end implementation and performance optimization. The result is a solution that is stable, scalable, and built properly from the start.
Marketing insight:
With over 10 years of experience in marketing-related projects, I understand the technical side of advertising platforms, tracking, personalization, retention marketing, automation, data mining, and performance analysis. This helps bridge the gap between marketing goals and technical execution.
Holistic approach:
Good web development is not just about writing code. It is about understanding the business goal, the user journey, and the technical decisions needed to support both. By combining development and marketing experience, I help reduce friction between strategy, implementation, and long-term growth.
Programming & Development
I provide web and software development services for businesses that need reliable technical execution, clear architecture, and solutions built to last.
With over 15 years of experience, I specialize in Microsoft technologies such as ASP.NET, C#/.NET, and MS SQL Server. My background in marketing adds a practical commercial layer to the work, especially in projects involving data analysis, API integrations, automation, reporting, e-commerce, and performance optimization.
- C#.Net, MVC
- MS SQL, mySQL
- JavaScript, jQuery, AlpineJS
- HTML5, CSS3
- Bootstrap, Tailwind
- JSON, XML, SOAP
- Upsell, Cross-selling,
- Customer Loyalty
- using email marketing
- and social media
- Microsoft Azure
- Shared hosting
- Virtual / Dedicated server
- Solution Management
- Solution Operations
- Continuous Development
Marketing services
I specialize in the technical side of modern marketing, where strategy, data, automation, and implementation all need to work together. Retention marketing is rarely just about sending campaigns. It depends on clean data, accurate tracking, useful segmentation, clear user journeys, and the ability to measure what actually drives results.
My advantage is that I understand the full chain from marketing idea to technical execution. I can help define the logic, connect the data, build the integrations, implement the tracking, and create the workflows needed to make campaigns work without relying on a separate IT team for every step.
- Campaign management
- Customer segmentation
- Data integration and automation
- Life cycle setup & management
- A/B- / multivariate testing
- Search Engine Optimization (SEO)
- Inbound marketing strategy
- Tracking user behaviour
- A/B testing of web content
- Paid Search Strategy & Management
- Google & LinkedIn AdWords
- Social Media Strategy
- Facebook, LinkedIn, X
Maintenance, Retainers & Support
- Minimum 5 hours / month
- Full range of service
- Scheduled or ad-hoc
- Discounted prices
Need a reliable development partner for ongoing improvements, maintenance, or technical support?
With a retainer, you get reserved access to senior development expertise without the commitment of a full-time hire. I can help with regular maintenance, bug fixes, performance improvements, new features, integrations, campaign-related technical work, and larger development tasks when needed.
Whether you need a few hours each month or a larger block of reserved time, a retainer gives you predictable access to technical support from someone who already understands your project, your business, and the systems behind it.