SEO that connects strategy, content, and technical execution
Search engine optimization is not just about keywords, meta titles, or writing another blog post because someone saw a competitor do it.
Good SEO is about making your website easier to understand, easier to crawl, faster to use, and more relevant to the people already searching for what you offer.
I help businesses improve their organic visibility through a practical mix of technical SEO, content structure, on-page optimization, analytics, and web development. The goal is simple: more relevant traffic, stronger pages, and fewer technical problems holding your website back.
What the technical layer covers
Technical audits & crawl health
Indexation, canonical structure, redirects, robots and sitemap hygiene, hreflang, duplicate content and crawl waste — delivered as a prioritized action plan with effort estimates. Your team executes it, or I do. Fixed price from €650.
Core Web Vitals & performance
LCP, INP and CLS diagnosed at the code level: caching strategy, asset loading, render-blocking scripts and image delivery. Performance is a modest ranking factor but a massive conversion factor — both matter, and both get measured.
Structured data & AI search
Schema.org entity graphs — Organization, Person, Service, Product, FAQ — implemented so search engines and AI assistants can actually read who you are and what you sell. Increasingly this is how buyers find services: an AI answers, and you are either in the answer or you are invisible.
International & multilingual SEO
hreflang, language-specific sitemaps, domain strategy and the market-targeting decisions behind them. I run my own site in two languages and have delivered multilingual setups across the Nordics and Europe.
Site & domain migrations
CMS moves, domain changes, redesigns and version upgrades are where rankings go to die — when done casually. Structured redirect mapping, change-of-address handling and post-move verification keep accumulated equity intact. I recently ran this site's own migration from kindbergco.se to kindbergco.com with exactly that playbook.
Umbraco SEO
Umbraco is my home CMS. I fix the Umbraco-specific traps — duplicate URLs, canonical inconsistencies, media caching, sitemap generation, per-culture metadata — and my Umbraco Platform ships with the entire technical SEO layer already built: canonicals, hreflang, sitemaps, structured data and editor-friendly SEO fields.
Proof you can crawl
This website is its own case study: migrated from a .se domain to kindbergco.com with a formal change of address, full entity structured data — crawl it, the Organization, Person, Service, Product and FAQ graph is all there — WCAG 2.2 AA groundwork, dark mode, and performance built in from the start. Run it through your favorite SEO tool; that is the standard your project gets.
The commercial track record behind it: at Infront, my SEO and web work helped grow website traffic by 45% in six months as part of a broader marketing-technology engagement.
How we can work together
Technical SEO & performance audit — from €650
A fixed-scope review of crawl health, indexation, Core Web Vitals, structured data and quick wins — delivered as a prioritized plan with effort estimates. Yours to execute, or mine.
Implementation project
A defined fix or build: a migration, a structured-data rollout, a performance overhaul, a multilingual setup. Scoped and delivered in code, not slideware.
Ongoing retainer
SEO is maintenance, not a launch event. From 5 hours per month I keep crawl health, performance budgets and structured data intact while your site evolves.
Frequently Asked Questions
From €650 fixed, scope agreed up front. It covers crawl health and indexation, canonical and redirect structure, hreflang, Core Web Vitals with code-level causes, structured data, and sitemap/robots hygiene — ending in a prioritized action plan with effort estimates. Any competent developer can execute it; if you prefer, I implement it myself.
My focus is the technical layer. For content strategy and copywriting I collaborate with your team or writer rather than replacing them. On links: sustainable link growth comes from content worth linking to — my job is making sure nothing technical wastes the authority you earn.
No. Technical SEO principles are stack-agnostic, and I audit any platform. Where I add unusual depth is code-level implementation on .NET and Umbraco — on other stacks I deliver precise, developer-ready specifications your team can execute directly.
Honestly: as a ranking factor they are modest — a tiebreaker, not a trump card. As a conversion and user-experience factor they are significant, and the same fixes usually reduce hosting load too. I treat performance as commercial work that happens to please Google, not the other way around.
Technical fixes are often visible within weeks of a recrawl — indexation recoveries can be faster. Competitive rankings take months and depend on content and authority, not just technology. I set up Search Console measurement from day one, so you see exactly what is moving and when.
Core knowledge
Being a blend of an IT developer and a marketer, I believe it's my holistic approach to IT and business needs that sets me apart from most other developers. Given my programming skills, my jobs have always been quite heavy on the technical side, such as data mining, enrichment, and tons and tons of API implementations.
One notable advantage of my diverse skillset is my ability to seamlessly translate complex information between management, marketing, and IT teams. This dual proficiency streamlines communication and enhances collaboration across diverse teams.
A brief summary of my core knowledge:
Specializing in Microsoft technologies - C#.Net, MS SQL, etc
Strong technical knowledge
Retention marketing strategy, with a special focus on email marketing
Strong commercial understanding, weighing cost vs quality
Automation of marketing, processes, etc
Data integrations, data mining, and profiling
Brainstorming of new functionality as well as the implementation of such
Let’s discuss your project
Need help with web development, Umbraco CMS, SEO, performance, or technical improvements to an existing website? Send a message using the form below, and we can have a virtual coffee to discuss your needs and the best way forward.